Our approach to sustainable behavioral change

"70% of employees do not feel up to the challenges of the new world of work"

Harvard Business Review, 2023
Mitarbeiter in einer neuer Arbeitswelt.

The consequences are serious: stress, dissatisfaction and a lack of self-efficacy and potential development.

Further training programs are rarely a suitable solution: Only 25% of employees believe that learning programs have measurably improved their performance. On the one hand, this is because they often focus on specialist knowledge, although 85% of professional success is based on soft skills. On the other hand, because according to Ebbinghaus' forgetting curve, 79% of what is learned is lost after just one month if it is not repeated.

Mitarbeiter in einer neuer Arbeitswelt.

aboutUs.Habits as the key to success

“79% des in Weiterbildungen Gelernten ist nach 1 Monat verloren.”

aboutUs.principleDescription

Our app is based on the method: Learn, Apply, Repeat and is based on the 6 principles of habit formation in

“79% des in Weiterbildungen Gelernten ist nach 1 Monat verloren.”

"Sunbeams do not burn until they are focused" (A. Bell). In times of social media and countless options, focusing on the essentials is crucial. With 21done, you focus on one topic for 21 days: your personal development goal.

Long-term behavioral change in the most important areas of development

Our top coaches have developed a first-class learning course or 21-day plan for each of the more than 20 growth topics, including stress management, resilience, communicating more convincingly, effective collaboration and creative thinking.

Each 21-day plan contains 21 micro-learning contents (e.g. videos, audios, articles), each about 10 minutes long. The learning content leads to new effective behavioral practices, the repetition of which develops new habits.

How our app works

Create 21-day-plans in most relevant topics

Create 21-day-plans in most relevant topics

Collect experiences by learning and doing

Create 21-day-plans in most relevant topics

Collect experiences by learning and doing

Collect experience by learning and doing

The 21done team

Thomas is the founder of 21done

Dr. Thomas Suwelack

Founder

In his PhD, Thomas studied the psychology and behavior of consumers. As a professor, he coached students on their professional (and hopefully also personal) development. Now he's putting the professorship on hold for now to help people form new meaningful habits.

Thomas is the founder of 21done

Feng Xia Ang

Co-founder

Feng Xia is the co-founder of 21done. She is now leading product development and CX. She started the ball rolling for 21done when she inspired Thomas with her idea of a holistic marketplace for pet services. The idea has since transformed into a holistic personal growth platform for individuals!

Thomas is the founder of 21done

Prakash Perumal

CTO

Prakash is the CTO of 21done and a strong enabler. He brings the IT power to the team. More than 10 years of experience with IT architectures and scalable applications help him to set the right technical course for 21done. In addition, he is a coach for holistic personal development!

Ready to create a healthy and effective workplace?